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“By” the Way

One of the 53 self-publishing mistakes I discuss in my ebook is putting the word “By” in front of the author’s name on the cover. Most authors and self-publishers are surprised to learn this, until they go to the store (or peruse Amazon) and find out it’s true—you don’t see “By” in front an author’s [...]

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Yes, Books *Are* Judged by Their Covers

The other day, a friend showed me a new book by a new author she knows. It was a proud moment for her, so I didn’t want to spoil it — but the cover was awful. I’m not sure whether it amazes me more that these publishing services have the lack of shame to publish [...]

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Adjusting Your Cover Design When Using Print-On-Demand Services

Print-on-demand (also called publish-on-demand and usually referred to simply as “P.O.D.”) has been one of the four corners of the self-publishing revolution at the onset of the 21st century. Perhaps nothing else has truly put the benefits (and risks) of publishing within reach of most authors. It is the model on which nearly every subsidy [...]

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